If you own a restaurant, bar, or nightclub, chances are, you are always striving to differentiate your business from competitors. One of the ways you can do this is through a commercial sound system and playlist for your restaurant that not only entertains and retains your customers, but can improve employee morale and retention, and act as an extension to your brand. A poorly installed system can often do more harm than good and increase cost, so it is imperative to consider the key values and benefits of a professional sound system for your restaurant.
There are three essential elements you will want to consider when designing a commercial sound system for your restaurant. They are the “three Cs”: Content, Coverage and Control. Get each of these right and your establishment’s audio system will consistently contribute to the customer experience you want to provide patrons, while enhancing your business, brand, and working environment for your staff. LEARN ALL ABOUT THE THREE Cs HERE.
When a new restaurant is opening, a lot of planning goes into the menu, environment design, staffing, and marketing, just to name a few. Studies have proven music influences emotions and decisions. Taking the time to choose a high-quality restaurant sound system and playlist is also an incredibly important planning step for the success of a restaurant. Imagine seeing sales increase by almost 5% simply by playing the right music in your restaurant and nothing more. You can learn more about why your restaurant sound system playlist should fit your brand, customer vs. operational fit, data driven solutions, and licensing pitfalls HERE.
There are a number of different variables to consider before you’ll know what number and kind of speakers are perfect for the customer experience you want to provide. Learn what a sound map is, and the science behind a well designed audio system that can eliminate unnecessary speakers through strategic design and hardware placement that also aligns with business goals. More speakers do not always equal better sound, and find out why.
While it's a primary goal for most, audio in a restaurant isn't solely about the customer experience. Employees also benefit from a well designed sound system and playlist. A recent industry survey reveals that appreciated music makes almost 4 out of 10 customers stay longer in a business in a public place. Further, 31% of all people return, 21% recommend the business to others. In other words, branded audio plays a very important role in your restaurant. Check out our blog article here for more information about audio branding and the link to enhanced employee engagement.
Before your restaurant commercial audio installation can begin, you will need to pick a company to carry it out. Make the right choice, and you’re well on your way to offering an incredible customer experience. Make the wrong choice and that decision could be costly. We're created this list of seven essential questions to ask when choosing a professional audio system design and installation partner. Read it HERE.
Once your company’s AV installation is complete, you’ll be able to start enjoying all of the benefits associated with a commercial sound system. From an improvement in customer perceptions, dwell time, and return visits, to an increase in employee engagement, there’s definitely a lot to look forward to once installation is finally complete. To ensure there won’t be any unforeseen issues, it helps to know what a successful installation looks like, and what a continued relationship with your audio partner looks like.
Playing music for your restaurant can be extremely affordable. After your installation is complete, your ongoing expenses are largely confined to what you’ll spend on a streaming service, internet connection, and maintenance as needed. By budgeting support dollars for your sound system, you will be able to ensure you will continue to benefit from your investment for years to come. You can review our tips on how to budget support dollars for your restaurant sound system, and ensure continued success here.