The first step to leveraging the full potential of digital signage is developing an understanding of what it is, how it works, and all that it has to offer.

Below, you’ll find four different resources that cover the most important aspects of digital signage. With this foundation in place, you will be able to create the right strategy for your business and successfully deploy it.

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WHAT IS DIGITAL SIGNAGE?

With digital signage, your company can create physical environments that offer the same kinds of engagement customers have grown accustomed to online. In many cases, you can even outdo what the Internet is able to offer.

Whether it’s running ads, offering directions, answering questions, or just about any other content-related goal, digital signage is your company’s opportunity to turn physical locations into engaging experiences.

It can be deployed to improve:

    • Communication
    • Entertainment
    • Education
    • Information
    • Sales

Best of all, this can be done while allowing your employees to focus on tasks that require their personal touch.

See ELECTROLUX CASE STUDY HERE

 

Check out our detailed blog article:

DIGITAL SIGNAGE SOLUTIONS

BENEFITS OF DIGITAL SIGNAGE

The benefits of digital signage are almost endless. It all depends on your company’s market and unique goals.
Still, no matter what these goals might be, there are seven main benefits that every company can enjoy from leveraging digital signage:

  • Customers are empowered to help themselves
  • Displays can be changed immediately
  • Displays can be changed automatically, as well
  • Improved attention from passersby
  • Greater recall and retention rates for displays
  • Lower perceived wait times
  • Analytics available in real-time

In short, digital signage lets you better engage your market, learn how to improve that engagement even further, and do both of these with less effort.

 

Check out our detailed blog article:

THE 7 MOST IMPORTANT BENEFITS OF DIGITAL SIGNAGE

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WHY DIGITAL SIGNAGE CONTENT MATTERS

It’s easy to get excited about all of the options offered by digital signage hardware. From massive videowalls to interactive displays, there’s a hardware solution for whatever your company wants to accomplish.


However, a successful digital signage strategy must include the right content, too. Without it, all that amazing hardware will go to waste.

Creating the right content requires:

  • Clarifying your company’s goals
  • Understanding your audience
  • Getting the timing right
  • Paying attention to positioning
  • Measuring your success

Companies that understand each of these steps excel at digital signage and reap its full benefits, for example, West Marine pictured to the left. SEE CASE STUDY HERE.

 

Check out our detailed blog article:

WHY DIGITAL SIGNAGE CONTENT MATTERS

WHAT IS DIGITAL SIGNAGE HARDWARE?

Choosing the right digital signage hardware often seems easy. Many companies even purchase theirs from consumer-electronics stores – a big mistake.

While a qualified vendor will help you make the right decisions about your hardware, there’s still a lot you can do to make sense of what options will work best for your specific business and goals.

This includes:

  • Answering the 4 most important questions about digital signage hardware
  • Knowing which 5 devices are the most popular
  • Considering what hardware tends to work best for your specific environment

Going through these steps will set your company up for success with making these important choices about your digital signage strategy.

 

Check out our detailed blog article:

A BEGINNERS GUIDE TO CHOOSING DIGITAL SIGNAGE HARDWARE

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HOW DIGITAL SIGNAGE CAN ENHANCE YOUR BRAND.

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