The retail space you own and operates is not just about merchandise. Although the products and services are extremely important, the overall vibe of the shop and ultimate shopping experience is equally so. For this reason, a high-quality, properly-placed retail space sound system is an essential need for all retail stores, large and small.
When choosing a sound system for your retail space, you want to obtain a top-notch system that not only delivers exceptional tone and volume but is also properly situated in your shop as well. A commercial audio professional team will deliver the finest sound system equipment and know how to install this must-have technology equipment within your shop in the most beneficial manner. Here are several helpful concepts to keep in mind to utilize your retail space sound system to create an engaging atmosphere.
AUDIO ZONES AND ZONING
A retail store is created with specific zones in mind, such as the entrance, main thoroughfare, individual merchandise zones, dressing rooms, and checkout counter. When you have your sound system for retail space set up, the desired locations of speakers and audio operation will be in these relevant audio zones. You should also set up some speakers in the back room, so your employees have music to keep them entertained and comfortable during restocking and inventory days.
When the time comes to have the retail space sound system set up in the store, you’ll want to identify which locations (or zones) throughout the store will see the most traffic. It's in these locations where audio reach is necessary, as shoppers should enjoy the background music in the most frequently-traveled locations throughout the space. It's important that the music is audible throughout most of the store, but especially in those spots where your customers will be spending the most time and can benefit from the soothing background music of your sound system.
If you have specific audio zones in mind, a professional can set up the sound system so that it works in the most optimal manner in those specific locations. For those who may be a bit unsure as to where to place the equipment, don't worry. Commercial audio professionals will have you covered in this regard as well. A helpful and knowledgeable team will identify the best locations to set up the sound system speakers so that your customers can benefit from the musical atmosphere, no matter where they may be in store.
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CHOOSING THE RIGHT MOOD FOR YOUR RETAIL ENVIRONMENT
When you’re considering the various types of music to play on your retail space sound system, consider your target audience and clientele. If your store is a toy shop, for example, select music that’s upbeat and kid-oriented. It should put smiles on the faces of your youngest customers. On the other hand, if your store is one which exudes elegance and upscale items for sale, then orchestra compositions and instrumentals are ideal.
When you select music, note that slower, more fluid song selections will keep the customers shopping in your store for a longer period of time and in more of an in-depth browsing mood, as opposed to louder, more vibrant musical selections that may make customers walk faster, shop more quickly, and therefore spend less. When you consider who your target customer is and know that slower, more relaxing tunes will help to fuel buying, choosing the right song selection is an easy task to accomplish.
MUSIC HELPS WITH KEEPING CUSTOMERS ENGAGED
With a state-of-the-art retail space sound system in operation, the background music is sure to keep your customers engaged and enjoying the shopping experience for the duration of their time in store. It's been proven that music playing in a retail atmosphere keeps customers shopping longer, and dwell times at these locations will increase with the use of music. When you have music continually playing, customers may know it's there, yet not be too focused on it. They may realize, however, that they’re browsing longer because of the enjoyable atmosphere that’s relaxing and not rushed in any way. This has also shown an increase in overall sales in retail spaces, which you can dive further into here.
INDIVIDUAL CONTROLS FOR EACH ZONE
Whether your retail space is a large building or a smaller shop, you'll want to have individual controls for each zone that’s covered by the retail space sound system. When commercial audio technicians set up your retail space sound system, they'll evaluate how many speakers are needed, how many zones are affected, and then install individual controls for each zone, leading to a fully customized audio design.
This is a helpful feature as the volume level in your store due to customer conversation levels and number of customers in a confined space will dictate how loud or soft the music should be in any given area. Therefore, if you find that one area of the retail store needs a higher volume level than other areas, the sound system is easy to adjust.
MORE SPEAKERS DOES NOT ALWAYS EQUATE THE BEST SOUND
Some may feel as if more speakers throughout the store will mean better overall sound, but this is not the case. It's not the number of speakers you have in your store. Rather, it's the placement of the speakers and the quality of the retail space sound system. Not only do more speakers not equate to better sound, but when you have more speakers you're paying more for the equipment as well. This means you’re spending more money than necessary and not getting the best quality in the end. Let the professionals show you speaker options and explain how more is not always best regarding speaker count and your sound system for retail space. Here are several tips to help you choose the best installation option for your business.
HIRE AN AUDIO PROFESSIONAL TO SAVE TIME AND MONEY
When you hire an audio professional to set up your sound system for retail space, you’re saving time and money in the long run. At Promotion Technology Group, we know what it takes to set up the perfect sound system for a retail setting and can do so in a timely manner.
Furthermore, when you hire a professional in the audio industry to complete your system installation, the result is a finished product done correctly. Sometimes store owners choose to install their own sound system and wind up spending more money because of mistakes, improper installation, buying too much equipment when it's not needed, and other mishaps.
The Promotion Technology Group team creates, installs, and services commercial audio experiences that build customer engagement for your retail space. Contact us today at 248-668-3100 – we’re ready when you are.