THE SOUND OF YOUR BRAND: RETAIL MUSIC & MESSAGING

Sep 12, 2019 11:40:32 AM

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Branding is about creating and shaping your brand in customers’ minds. Asked about the practice, most people mention names, logos, graphics, and other designs that are easily identifiable. There’s another side to branding that a lot of businesses overlook: what does your brand sound like? If you own a retail store, whether large or small, you’re always striving to differentiate your business from competitors. Everything you want to know about audio for your business can be found in our comprehensive blog series here.

 

MESSAGING AND MUSIC FOR BUSINESS

 
In-store music and messaging can keep customers entertained while putting them in a buying mood. If your retail business doesn’t already have overhead music you should seriously consider it. Background music has been proven to influence purchasing behavior, including what people buy and how much they’re willing to pay for it. Add indoor marketing messaging and you turn the auditory experience into a proven revenue producer.
 
Overhead messaging interspersed between songs can be used to:
  1. Welcome customers
  2. Promote products and services
  3. Encourage people to interact with your social media accounts
  4. Offer tips and in-store specials
You can even integrate the messages with music to create your own branded business station. You can learn more about capturing the millenial shopper through branded audio in your store here.

 



DLC Retail Audio

 

DOWNLOAD OUR COMPLETE GUIDE TO DESIGNING AUDIO FOR RETAIL.

 



 

GETTING IN-STORE MESSAGING RIGHT

 
Along with choosing the right music for your business, how do you make sure your messaging is on brand and on target?
 
The biggest pitfall is trying to say too much. Most shoppers don’t have the time or attention span to engage in messaging that’s too complex. It’s better to focus on what the shopper needs to know at the stage of the purchase journey they’re at. That is, what is most likely to convert them into a buying customer?
  1. Strategically timed messaging can help customers find products they didn’t know they wanted, or you had.
  2. Promotion messaging can be used to drive traffic to online resources.
  3. Avoid repeating the same exact message in a short time span. Instead, try several different approaches to the same message.
 

 

HOW DO YOU WANT YOUR CUSTOMERS TO FEEL?

 
Promoting your brand doesn’t stop at the door. Choosing the right messaging and music can literally set the tone for a shopper’s experience, encouraging them to learn more about your brand while influencing their purchasing decisions.
 
Whether it’s to introduce new inventory, promote sales and events, or reinforce branding, in-store messaging paired with digital signage and interactive screens is a great way to speak directly to your audience. To learn more about whether the combination of in-store messaging and music is right for your business, contact PTG today at 248-668-310, or email hello@promotion.tech.

 

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Topics: Audio

Laurel Wright

Written by Laurel Wright

Marketing Director. Engaging Technology for Customer Experience. Audiovisual and sound for customer engagement. Background in written communications and publication production, including technical writing.

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