Jul 22, 2020 12:38:00 PM

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What do your customers and employees expect as you safely reopen your business 

The COVID-19 coronavirus pandemic has disrupted our personal and professional lives in ways we never imagined. Vocabulary unknown to us just months ago such as pandemic, social distancing, personal protective equipment (PPE), asymptomatic, ‘flattening the curve’, ventilator, and ‘super spreaders’ have become woven into the fabric of our daily conversations. Personal hygiene and behavioral guidance from the Center for Disease Control (CDC) as to best practices to prevent the transmission and infection of COVID-19 seems to change and evolve daily.


Balance Between Safety and Commerce with PTG

The economic and political pressures to reopen businesses and reengage with customers is intense. Finding a balance between safety and commerce for both customers and employees alike as they enter your business is a constant challenge. As we reemerge from self-quarantine, return to living our lives in an adjusted way, we need and expect assurances that every time we enter our places of business, stores, restaurants, houses of worship, schools, universities, and public spaces, that all these environments, and those responsible for them, have our health, safety, security, and well-being top of mind. Businesses of all types—retail, restaurants, hospitality, travel, education, office, and manufacturing—must adapt, and leverage new innovative point-of-entry touch-free interactive technologies, as they reopen and slowly move forward to post-pandemic normal.


What are these innovative ‘point-of-entry’ technologies and how will they help in safely re-engaging with your customers and employees?


COVID Point of Entry

Point-of-entry technologies integrate various sensors, digital signage, and sanitizing dispensers in different combinations and configurations. Sensors include thermal imaging cameras to measure body temperature.

Interactive Technology for More Than Just Safety

This technology can also be used for measuring customer traffic to present near real time occupancy data. Other sensors include camera-based video analytics used for image and facial recognition and detection, motion sensors, RFID, mobile beacons, Bluetooth, WiFi, and cell. All of these various sensors provide data and metrics that are then used to trigger, publish and display relevant and timely digital signage content. The availability and presentation of hand sanitizer dispensers have become prevalent and have become an expected destination for many of us. Combining these dispensers with digital signage offers a unique and valuable opportunity to present timely and important personal health, safety, and security messaging and guidance.














Since this digital signage hand sanitization ‘kiosk’ is a customer and/or employee destination when located near or at the entrance (point-of-entry), these stations, by design, facilitate personal communication allowing you to inform, educate and entertain with safety information and guidance as well as monetized promotions or sponsorships.

According to the CDC, the most effective measures to protect yourself and others from the spread and infection of COVID-19 include:

  • Wash your hands often
  • Practice social distancing
  • Wear a face covering when around others
  • Clean and disinfect hard surfaces daily and regularly

Strong Communication With Point of ENtry Systems

Communicating effectively and regularly with your customers and employees has never been more important than during this coronavirus pandemic. As our health and public safety experts learn more about COVID-19 each day and evolving their recommendations and best practices accordingly, implementing point-of-entry technologies in the path of customers and employees entering your environment as outlined above will allow you to dynamically communicate and inform your community as necessary.

As you plan, or have already started, re-opening your brick and mortar business location, your customers and employees are seeking, and expecting to enter an environment that they trust to be safe, secure, clean, and sanitary. Their trust is directly tied to the loyalty and commitment they give you and your brand. Implementing these point-of-entry technologies that provide solutions, as recommended by the CDC, to safely re-open your business and engage your customers and employees will dramatically amplify and convey your commitment to their health and well-being.

For more information on the coronavirus, visit the CDC's coronavirus page. CDC guidance on clinical signs and symptoms and infection prevention and control recommendations are available here.

Learn more about leveraging the full potential of point-of-entry solutions, developing an understanding of what it is, how it works, and all that it has to offer here.


Topics: Interactives

Laurel Wright

Written by Laurel Wright

Laurel Wright has been involved in Marketing and Communication for more years than she wants to count. She believes that everything revolves around relationships and building those relationships and connecting people is a great joy for her. As Senior Marketing Manager, she loves finding new ways to tell the story about what is happening in the AV Industry at PTG. You will find her jumping into any creative project she can find and always offering a hand to help others. She has never met a stranger! In her free time, Laurel enjoys many creative passions including baking and oil painting, and traveling with her husband Mark.

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