Could interactive digital signage be the solution you need to connect with customers and increase sales? Today’s consumers enjoy using screens. Some shoppers have their mobile device in their hand the entire time in a store. Whether they’re checking text messages or doing product research as they browse, every moment they’re looking at their screen is a moment they’re not focused on your products.
What if you could give customers another screen to look at? What if your own small form touch display could grab their attention and draw them deeper into the retail experience?
SHOPPERS CRAVE AN EXPERIENCE
As brick-and-mortar stores lose sales to online businesses, eCommerce websites continue improving the buying experience. These businesses engage customers with product recommendations and information to push them towards adding more to their carts and completing purchases. While today’s shoppers may crave more interaction, they may be more comfortable engaging with a screen than a person. A new generation of interactive digital signage available from firms like Promotion Technology Group allows your store to build on the value of a physical location while adding digital interactions that customers look for.
Small form touch displays can be planted into the retail layout to create an interactive customer experience that blends the best of in-store and eCommerce. Taking advantage of existing fixtures like shelf edges and endcaps, interactive digital signage can add a new dimension to your store without the investment of a complete redesign.
WHAT CAN INTERACTIVE DIGITAL SIGNAGE DO?
The possibilities of interactive digital signage are countless and only limited by your imagination. This is an opportunity to take what’s enjoyable about in-person shopping and add another digital layer, some of which can include:
GRABBING CUSTOMER ATTENTION
Consumer attention is in limited supply. With a world of information available at our fingertips, how can stores compete? Displays that play music, scroll photos, or even play video can capture the attention of passersby. Screens installed on a shelf can offer store information, feature products and sales, or just provide entertainment. Interactive digital signage can deepen the customer experience and hold the shopper’s attention. They also offer an opportunity for brands to stand out in unique ways and stand out among the clutter.
INTRODUCING A NEW PRODUCT
Interactive digital signage is a fantastic way to draw attention to a new product offered in the store. Some shoppers are becoming immune to signs and advertising, but a looping video can grab their attention and introduce them to something new. Video on a shelf-mounted screen can tell a story, explain product benefits, or just be fun to watch, all without eating up valuable floor space.
PROVIDING PRODUCT RESEARCH
Think about the last purchase you made. Whether it was in store or online, did you use your phone or laptop to do research first? It’s not uncommon to see folks pull out their mobile device to check reviews and such before deciding to buy. What if you provided that service right in the store? Providing customers with everything they need will increase the chances of them completing the purchase.
OFFERING GAMES TO KEEP PEOPLE IN THE STORE LONGER
Customers should have fun while shopping. There are many games that are well-suited for quick play right in the aisle. Developers can also create a game customized to your product line and brand, reinforcing your store’s identity. For example, Target partnered with Google to create a branded game called Bullseye's Playground, featuring Target's bull terrier mascot.
HELPING PEOPLE FIND WHAT THEY'RE LOOKING FOR
Consumers who are used to eCommerce may lose patience if they need to wander around looking for what they need. A small form touch display right on the shelf could help them find what they’re looking for, discovering exactly where it’s in the store (aisle, shelf, etc.). Furthermore, this is a new level of customer service that doesn’t require any additional staff.
INVITING CUSTOMERS TO "TRY ON" MERCHANDISE
Modern interactive digital signage can use augmented reality to help customers virtually try on clothes or glasses, giving them an opportunity to see what something might look like on themselves, in their home, or whatever the setting. It’s the modern version of mirrors in a clothing store. This type of technology can turn a browser into a buyer and might even become a feature that your happy customers will talk about with others.
ENABLING THE ORDERING OF PRODUCTS FOR HOME DELIVERY
As Amazon’s popularity has shown, consumers enjoy the convenience of their items being shipped directly to their homes, and in short order to boot. With interactive digital signage, a customer can order and pay directly from a screen without tying up employee resources.
OFFERING ADDITIONAL OPTIONS
Retailers no longer need to be limited by the amount of shelf space available as interactive digital signage can create an endless aisle experience. Stores can show their in-stock inventory that isn’t on shelves, products that can be shipped, and even special-order products available from suppliers. Instead of shoppers pulling out their phone to find precisely what they’re looking for – or worse, leaving the store in frustration – they can find information right in the store.
It used to be the work of sales associates to recommend products to shoppers based on their needs, but you might not have enough staff to fill this role. Interactive digital signage can be programmed to make suggestions based on customer feedback. Chances are you’ve seen “Customers also bought…” or “You might also be interested in…” messaging while shopping on websites, and digital signage acts in a similar manner.
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INTERACTIVE DIGITAL SIGNAGE CAN MAKE A BIG IMPACT IN LITTLE TIME
Small form touch displays are a fast, affordable way to upgrade a brick-and-mortar store to reflect the digital age. These displays are highly adaptable as the screen content can be quickly and easily updated for new products, promotions, and the like.
For even more options, retailers can go beyond the small form touch display to larger format digital signage, kiosks, and retail displays. Screens can be customized for any retail niche and purpose. Digital wayfinding kiosks can give customers access to store information, maps, and product locations without ever having to find an employee. Interactive merchandising electronics and fixtures can be custom built to feature any type of product and give customers a full hands-on experience.
GET STARTED TODAY
With all the possibilities, it can be challenging to know where to begin. You need a partner to help you understand the potential of interactive digital signage and find the best hardware and software solutions to fit your needs. PTG can help you sort out all the details and help with installation, training, maintenance, and upgrades. When you’re ready to join the retail digital revolution, we’re here to help.