LCD video walls have been the popular choice for digital signage, but now another option is gaining strength – LED panel walls. LED panel walls are expected to see a 16% annual growth rate from 2016 through 2020.
So, if you’re considering adding digital signage to your business, there are now more options for you to consider as you make your transition or add more video walls. While LCD is an excellent option for digital signage, with the improved LED technology, it's worth taking a look at the differences between the two to see which option best fits your needs.
There are two kinds of LED walls. The newest use Micro LED technology which transfers micrometer-scale LEDs into LED modules, resulting in what resembles wall tiles comprised of mass-transferred clusters of almost microscopic lights. Mounted together as a uniform canvas and plugged in, they create a visual experience like what you get with premium QLED TVs. And they feature a richer, darker black and more vibrant color than regular LED walls.
WHAT'S THE DIFFERENCE BETWEEN LCD & LED?
Traditionally, LED (light-emitting diode) panel walls have been used in outdoor advertising since the displays are bright and work well at a distance. Since technology has improved, the resolution on LED screens has gotten better, which makes LED a great option for indoor advertising.
Still, LED images can appear grainer up close, especially when compared to LCD (liquid crystal display) video walls. But, LEDs have a much wider viewing angle – meaning the picture is still clear even if you aren't viewing the content straight on. This means no matter where someone is standing they can see the content. The image on an LCD screen suffers when it’s viewed from the side – they are best viewed straight on.
Another thing to consider when looking at LED vs. LCD is the brightness of the screen. Because of how the screen is backlit, LEDs are brighter than most LCD screens. Depending on the situation, either LED or LCD may be the better fit for you.
One of the perks of LED panel walls is that they can also be installed outdoors without any additional protection. When making your decision between the two screen, it’s essential to know where you plan on installing the screens.
It's also important to consider the messaging and the colors you plan to display on your digital signage. LED panel walls have higher contrast, which means they tend to show colors more accurately – this is especially true with black and white.
Your business will also need to consider maintenance. Many LED panel walls can be serviced from the front, which means there's less downtime when your screen has to be serviced. A shorter service time means you don’t lose as much time getting your message out there. And because LED displays can be repaired from the front, they can also be installed in difficult-to-access areas.
Carbon footprint and lifespan of LCD vs. LED
And if your business is looking to lower its carbon footprint, the LED panel walls tend to use less energy than the LCD-counterparts. In addition to also being thinner, LED also has a longer lifespan. The majority of LED panel walls will have up to 100,000 hours, whereas the LCD video walls tend to only last up to 50,000.
HOW DO I KNOW WHAT'S RIGHT FOR ME?
Now that you know more about the differences between LCD and LED, it’s time to decide which one better fits your needs. There are a few things to consider when making this decision.
The biggest thing to look at is where the sign will be placed. Depending on the answer to this question, one of the two options will likely stick out as the better choice for you.
If you want people to view your sign from a wide variety of angles, the LED panel wall is probably the right pick for you. LEDs also tend to be the better choice if the screen is above and a little farther away. But, LCDs are best for someone viewing straight on and close up.
Depending on your industry, LED might be the better fit for you since it is more versatile than its LCD counterpart.
LED is great for restaurants when screens tend to be placed above and farther away. The bright screens make it easy to see, even in a dimly-lit room. Many malls, fitness clubs, and retail businesses could also benefit from the versatile options only LED offers right now.
But, for many, the decision may come down to cost.
Installing an LED panel wall has a higher cost than LCD video walls. But, prices have been dropping for LED. With the quality picture (brightness and more peripheral viewing), you may be able to charge more for video advertisements or see more ROI when using LED since more people can view the content from varying angles.
HOW DIGITAL SIGNAGE CAN ENHANCE YOUR BRAND.
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WHY SHOULD YOU CONSIDER DIRECT VIEW LED WALLS?
Despite the higher cost of LED walls, it’s still worth considering over LCD video walls. It’s far more versatile than LCD and has a longer lifespan with easier and faster maintenance options.
Check out these great direct view LED wall features:
- 100% scalable
- Uses less energy
- Bright display
- Emits less heat
- 100,000 hours to half-life
- Easy panel replacement from front
When considering LED, it’s important to know there are two kinds of LED walls. The newest use Micro-LED technology which transfers micrometer-scale LEDs into LED modules, resulting in what resembles wall tiles comprised of mass-transferred clusters of almost microscopic lights. Mounted together as a uniform canvas and plugged in, they create a visual experience like what you get with premium QLED TVs. And they feature a richer, darker black and more vibrant color than regular LED walls.
If you’re still not sure whether an LCD video wall or LED panel wall is right for you, PTG can work with you to help you make the best decision for your business.