HOW DIGITAL KIOSKS IMPROVE BUSINESS & CUSTOMER ENGAGEMENT

May 24, 2019 9:09:00 AM

INTERACTIVE TECHNOLOGY PROVIDES AN ENHANCED BRAND EXPERIENCE

From grocery stores to retail, many industries are beginning to reap the benefits of digital kiosks and signage. With a new way to provide customers interesting information, self-service solutions are on the rise. Before you think about purchasing your first digital kiosk, understanding how it can improve business and customer engagement is a must. What follows is everything you need to know about digital kiosk innovation.

 

WHAT ARE DIGITAL KIOSKS?

 

SMALL FORM TOUCH DISPLAYS ENHANCE RETAIL EXPERIENCE

Fundamentally, digital kiosks are stand-alone, interactive computer terminals that help customers handle automatic business transactions themselves. These kiosks come in all sorts of shapes and sizes to fit your branding needs. With a combination of software and hardware, there are a variety of digital kiosks types.

INTERNET KIOSKS

These digital kiosks are displays that provide internet to the public. You can find them in hotel lobbies, airports, and universities. They may even offer bill payment and credit card swipe options.

TOUCH SCREEN KIOSKS

These digital kiosks are unaccompanied stands that present a touchscreen interface and are powered by sophisticated programming software. Typically, these are found in the consumer or retail industry, positioned in high traffic areas where potential customers can find answers to their questions with just a few taps of the finger.

COMMON PHOTO KIOSKS

These digital kiosks include digital order stations, building directories, movie ticketing, and instant print stations.

 



  

SUBSCRIBE TO OUR NEWSLETTER AND GET ALL OF THE LATEST INDUSTRY NEWS AND EXPERT INSIGHTS.

 



 

WHAT INDUSTRIES ARE SERVED BY DIGITAL KIOSKS?

 

TOUCHSCREEN RETAIL

Digital kiosks are used in many industries like healthcare, government, banking, K-12 schools, and event venues. Engaging customers in a way that suits their needs should not be overlooked, and some of the top industries include:

RETAIL

A digital kiosk can offer more functionality to staff and customers alike. As an example, a kiosk that allows a customer to make specific methods of payment, give feedback, and tailor their order can improve engagement during the transaction. Digital signage also makes it easy to change what you want to present to your customers, as well as save money on printing costs as a more environmentally friendly brand. Moving from analog to digital can seem like an inconvenient process, but the choice is easy when considering what’s best for your growing business.

What’s more, self-service has been shown to increase customer spending. For example, the Harvard Business Review stated that orders at Taco Bell submitted through a new digital app cost customers 20% more than those taken by human cashiers, due to customers selecting more ingredients. At Chili’s, dessert orders increased when they installed self-service tablets.


According to Harvard Business School associate professor Ryan Buell, who cites a study by National University of Singapore, self-service kiosks have even been known to reduce social friction that may, for example, keep consumers from buying a hard to pronounce item.

GROCERY STORES

Digital kiosk technology isn’t just for retail – grocery stores are testing the waters as well. For instance, Walmart was experimenting with a kiosk where shoppers could pick up their groceries purchased online at their convenience. Similarly, Costco was testing self-service kiosks in their food courts where shoppers could order their own meal with debit or credit cards. Even 3D holographic displays are being used by Coinstar kiosks to engage customers with augmented reality.

CORPORATE

Effective communication across a company is essential, and digital kiosks are key to keeping clients and employees informed on the latest news, holiday schedules, and functions. They can also be used for visitor and employee check-in, rental equipment lockers, and building navigation. A well-placed kiosk in hallways, lunchrooms, and lobbies can go a long way in delivering helpful information.

While some business owners may fear they’ll essentially be replacing their staff with robots, that isn’t necessarily the case. Using digital kiosks gives staff more time to work on more involved projects without the demand of simpler tasks. Thus, staff work more efficiently.

UNIVERSITIES

Many universities foster accessibility, efficiency, and the sharing of information through digital signage and kiosks every day. With the abundance of club events, career fairs, and sporting engagements, strategically-placed information hubs are quite valuable. Parents and students may also have access to tuition payment kiosks that are secure, easy to use, and available 24/7.

In terms of security, kiosks can also be used to quickly print IDs that students use to get in and out of buildings, check out library books or technology, and order food on campus. Check-in kiosks for visitors and prospective students free up time for university employees to give guidance and answer more complicated questions.

 


 

HOW DO DIGITAL KIOSKS STREAMLINE CAPABILITIES?

If you want to increase customer engagement more efficiently, digital kiosks can help get you to your goal. There are many benefits to using these kiosks in your business, the core of which are:

  • Customers can help themselves because it’s more convenient and accessible to do so.
  • A strategically placed kiosk can increase your customer base.
  • Displays can be changed quickly.
  • Increased engagement from the wandering customers.
  • Wait times are shorter.
  • Real-time customer data collection on new products.
  • Reducing costs by using kiosks for informational tasks instead of hiring additional staff, who could focus on more sophisticated tasks.
  • Branding and advertising on kiosks are great for streaming your brand message.
  • Tracking inventory, logistics, or even bringing on new employees are all processes that can be run more efficiently via a digital kiosk.

   

EXAMPLES OF DIGITAL KIOSKS

There are countless uses for digital kiosks, due to their striking and engaging appearance. A few popular examples include:

  • When you enter a lobby, you may see a directory with welcome messages, current news, building information, and maps.
  • Innovative hotel kiosks can welcome guests, display local area maps and amenities, and list local events.
  • A museum kiosk might have exhibit information, maps, videos, and membership sales.
  • Airports use digital kiosks to list arrival and departure times, frequently asked questions, maps, and self-service check-in.
  • Retail kiosks range from displaying ads and sales to functioning as self-service kiosks.
  • Hospitals and doctor’s offices may have patient kiosks for appointment booking, check-in, printing documents, and general health information.
  • When visiting your favorite landmark or tourist spot, you may see an information kiosk that maps out the location and services.
  • In a corporate setting, staff may be able to print their own pay slips and letters of identification.
  • K-12 schools can use digital kiosks to print school reports and important documents or display new information and school awards.
  • University directories are lifesavers for new students searching for their classes, figuring out where they are on campus, and how to locate student dorms and apartments.
  • Event coordinators may find digital kiosks to be incredibly useful in displaying services and products, checking off their list of attendees, capturing attendee details, and mapping out the exhibitor list.

 


 

IMPROVE BUSINESS AND ENGAGEMENT TODAY

Delight your customers and deliver an engaging experience like no other with digital kiosks from Promotion Technology Group. Interactives are fun, informative, a great sales tool, and – when they come from us – are reliable and easy to use. Our team creates, installs, and services digital experiences that build customer engagement for your retail space. Learn more about leveraging the full potential of interactive digital signage, developing an understanding of what it is, how it works, and all that it has to offer here.

 

Topics: Interactives

Mark Pavlish

Written by Mark Pavlish

Digital signage systems engineer, content manager, network operator, digital media and signage projects including interactive touch screen applications, cloud content delivery systems & social media integration. Crestron Digtial Media Certified Designer ~ DMC-D-4K Digital Signage Network Expert ...

Post a Comment