If you're thinking about video wall technology and reading this article, you already know that this is one of the most effective ways to connect with your customers and make a statement.
You know, intuitively, that big moving images are exciting and immersive. Starting this research, maybe you want a few ideas about how companies are using this impactful format, especially now that the industry has extended to include interactive video walls as well, providing even stickier and more memorable ways to engage with your audience. These experiences are brand, loyalty, and revenue building.
Here are 11 reasons why large format or interactive video walls add value to your business.
1. STELLAR IMAGES and experience
Conventional wisdom and availability of technology in the past meant businesses would use projectors to display large images. That technology required focusing of the lens, blending of edges between two projected images, or sometimes the use case would require two projectors just to put enough light on the wall to create an image. Video walls use a direct view technology like LCD/LED screens, which provide an undeniably crisp and clear picture and increased brightness.
Have you ever walked into an electronic store and stopped the moment you saw a screen showing a magical landscape? The clarity and experience it provided made you pause and pay attention. Interactive video walls offer the same experience, demanding the attention of your customers because of the brightness, the contrast, the movement and richness of color.
2. RESOLUTION IS NO LONGER A PROBLEM
Resolution is one detail you can’t ignore. Sports bars build a business through loyalty. The loyalty is built through that amazing game-day experience + great food/beverage/service. Larger-than-life screens with exceptional detail and contrast is the thing that ensures they keep coming back . The bigger the image, and the more detailed, the more you’ll need great resolution.
Resolution is the number, size and density of all the pixels it takes to compose a clear image. If you can see those individual dots from the targeted viewing position, or if you feel the image is 'soft', the resolution of the display hardware is probably too low. With professional video wall design, you can get the best high definition picture possible and even add more displays together to create a wall as clear and as big as you want. There are many opportunities and options to fit your unique needs.
3. POWERFUL PROCESSING CAPABILITIES
The flexibility to display lots of different types of content in a span across a large or uniquely shaped video wall is enabled by image processing power. This processing can be handled in the screens themselves (to split and span the image across many screens, for instance), or it might be handled by a separate piece of hardware. Making sure your design team understands your source and content needs is important so they can select the right processing capabilities...which often includes a discussion on how to transmit the content from the source player to the video wall location.
A wall assembled using consumer displays can't provide the same processing power or flexibility.
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4. CUSTOMIZED OPTIONS FOR HARDWARE
Generally, video walls make up many displays and are joined to create an expansive wall with one single image, video, or presentation. While this is the foundation of a video wall, you have the freedom to create a video wall design.
For example, the size and dimension of the wall can be determined by the combination of displays. Video wall design involves creative shapes that fit the presentation or brand. Since a video wall can be customized by using many displays, you have the liberty to develop the best wall for your needs.
In addition to providing design flexibility to match architectural features, commercial-grade video wall hardware provides the long runtime abilities needed by a business to play content during their operational hours every day. Commercial video walls are built from technologies and components specifically designed to run for long times, in adverse conditions.
5. PRESENT YOUR CONTENT THE WAY YOU WANT TO
Do you want customers to pause at the store entrance because your wall demands their attention? Do you want an interactive video wall to provide the help and answers they might have while viewing your products?
Whether the content and messaging needs are passive (e.g. brand-building, national campaign activation, bold offer-based material) or interactive (e.g. virtual fitting room, social media powered), video walls give you the ability to do it BIG.
6. INCREASE CUSTOMER ENGAGEMENT
An interactive video wall can make all the difference for your company. A typical customer feels an urge to buy when the product for sale can be made to feel personalized. A video wall installation accounts for this and positions the content to envision themselves as a user by configuring, browsing options, and holding the item in their (digital) hands.
Whether they have a question about the product, or they want to learn more about you, customers will be more encouraged to take action through an interactive video wall. This is an opportunity to gather valuable data about your customers with a chance of improved conversion.
7. PROVIDE EDUCATIONAL MATERIALS TO CUSTOMERS
Some products or services require more than just promotion to win over a customer, and this is where an interactive video wall makes sense.
For example, if you’re selling tires, you’ll deal with customers who need reasons presented, in a compelling way, for upgrading to a premium tire. A video wall design that’s positioned in the waiting room can help you make that sale, explaining the difference between standard and premium tires and how the choice can affect the customer’s pockets, safety, and overall drive.
8. MAKE YOUR COMPANY FLEXIBLE AND ADAPTABLE
As business owners, we need to be able to change. When we have the technology and resources to pivot, our businesses are stronger and more adaptable to changes in the industry.
Installing a video wall makes it easy to change your promotions, menus, and any kind of content you display in the store. Rather than ordering new materials, switching out signage, or dealing with outdated technology that doesn't suit your needs, you can make the changes instantly on a video wall.
9. SHARE YOUR BRAND
Your brand means everything. It’s your reputation, it makes you recognizable, and it provides opportunities for customer trust and loyalty. Your brand doesn't just represent you, it actually represents how customers feel about you.
When you decide to pursue video wall installation, it shows a confidence in that brand story and an investment in improving that feeling that customers have. A customer walking through the door and being greeted with your images, POV, product, messages and large representations of them and the community of brand followers is a big message that says, "Our brand thinks these things, and you, are important."
10. YOU CAN TELL YOUR STORY
They might not have spent much time thinking about it, but every business is telling a story - in everything they do. You’re telling a story about the customer and their needs, how you empathize with them, and that you have a plan to help. While you can train your employees or market your unique value proposition, it can still be challenging to get the message across.
As customers spend time in your establishment, your interactive video wall can tell your story, providing promotional content, testimonials, and more.
11. PROMOTE PRODUCTS BASED ON DEMAND AND SEASON
You might have products that sell better in different seasons. If you sell one product the most in the summer (like a popular pair of sunglasses), you might want to start promoting other products in your store to help boost those sales too (like a complementing baseball cap).
After all, if a customer is already looking for something specific, this is an opportunity to use your resources to sell related products and more options. Once you get a video wall installation, you’ll be able to communicate quickly and efficiently with your customers.
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Corporate buildings and car dealerships require state of the art audio visual systems, and PTG's video wall design expertise ensures you get what you want and what you need.
Designing and installing a video wall can transform a bland lobby or storefront into an immersive and interactive experience. Each AV project requires a fresh approach, meticulous project management, and industry-compliant engineering.
From building-wide conference and display systems, to a boardroom ready to tackle international teleconferencing and sales presentations, let our design and engineering team show you what’s possible. Nobody does interactive video walls like PTG, whether installing a basic AV video wall or helping to create a one-of-a-kind customer experience.