The modus operandi of car dealerships has seen little to no change over the years. When you picture them, it’s not hard to imagine old school setups, lots of paperwork, banners and balloons, and boring parking lots.
However, audio visual (AV) technology is changing fast, and if you fail to adapt, you might get left behind. Top salespeople are now taking interest in this space, particularly with the use of modern AV technology on their premises.
Average car dealers may feel they offer the best customer service but might not yet have computers at their desks. To improve a car dealership, forward-thinking managers can reinvest in wireless AV technology such as wall displays, tablets, and other devices. This technology is essential to connect with customers better and grow the probability of a sale while in a purchasing atmosphere.
Give your customers the service they deserve. They want to feel cared for, particularly when making a substantial purchase. Instead of a handshake and verbal “congratulations,” an ahead-of-the-curve dealership can flash a customer’s name on their screens with music and other visuals. Personalization, in addition to offering the best customer service possible, can additionally aid your sales methods by allowing buyers to “build their own” customized car visually and progress mentally to buy before they’re taken to the lot.
Driven by innovation, the sales strategies of car dealerships are being disrupted with technology such as interactive car kiosks. Interactive technology now plays a massive role in the purchasing decisions of car shoppers. Through online videos, dealership websites, and other sources, buyers now experience essential parts of their purchasing journey with technology that includes video test drives, demonstrations, exhibitions, and other things they previously could only experience in the lot.
Taking advantage of auto dealership kiosks is sure to give yourself a considerable edge over your competitors with help from Promotion Technology Group’s (PTG) pure audio and technological video innovation.
A poster on a wall will never be as impressive as a high-definition video wall with interactive display, which is why printed brochures and graphics are now taking a back seat in automotive showrooms.
From promoting new car models to highlighting service departments, there are a few ways automotive showrooms are using interactive displays to improve their customer experience. Displays such as digital menu boards are the perfect choice for showrooms and can be used to provide a list of available services and other real-time, relevant content. Your service departments can use an interactive display to empower customers to explore the various service options and costs, and even book a service appointment right from the screen.
Digital technology also goes hand in hand with analytics. Car dealerships that keep up with the times are leveraging tools to collect data about their on-premises customers. With retail analytics for dealerships, you can monitor the movements of patrons as they move about the showroom or lot. Analytics and behavior sensing technology allow you to develop heat maps so you can place video walls or cameras in an area with the most traffic. In conjunction with an interactive display, for instance, you can target millennial audiences with product and messaging that aligns with their needs.
Commercial audio is vital to a successful dealership business, yet customers don’t always see or know where it comes from. How often do you wonder about audio system installation? Take away a good audio system, and your patrons may be asking themselves, “What’s missing?” As many of us do, a typical person expects a comfortable soundscape with their shopping experience, which is why you need a capable and experienced audio system installation company.
At PTG, we’re standing by to tune up your car dealership space with sound systems, custom audio for interactive merchandising, hosted business radio, and more. Set the mood with music, make important announcements, and enhance presentations in your corporate setting.
Installing a crystal-clear background music system to comfort your clients with appropriate music and convey marketing messages is a no-brainer. A great selection of dealership background music can positively impact sales as your customers will subconsciously associate your car dealership with the good feelings they get.
More so, you need a sound system to bring out the life in your background music to improve the car dealer experience, and PTG offers the perfect configuration to delight your customers.
Video is one of the most responsive ways that car dealerships can communicate brand and merchandise stories to customers. When it comes to video technology, you have just one chance to grab hold of your customer’s attention, prove your value, and earn their business.
This is where proper technological research and technical expertise come in. A deep bench of system designers, engineers, creatives, installers, and hard-charging project managers get the right commercial-grade displays in the right place, at the right time, and with the right content.
Does your dealership have walls? Then surely you have a canvas to paint your videos. Design and install a single stunning video canvas that takes your customers’ breath away.
At almost $20 billion annually, the auto industry invests most money in marketing and advertising, and at all levels from manufacturers to dealers. Advertising is the backbone of the car dealership business, but video walls and other indoor digital signage systems are relatively new to your industry.
Believe it or not, video walls are cost-efficient, and the overall potential of digital signage systems is enormous. Now is the time to tap into interactive technology, and PTG will design and install customized signage in your showroom, waiting areas, and lobby.
The value of car inventory is high and dealership security is crucial as your vehicles are on display for the world to see. Even without the cars, safes, equipment, cash registers, and more are vulnerable as they likely don’t often get moved. So, you need to implement specially-designed car dealership security measures to secure your property.
The biggest automobile brands, such as Mercedes-Benz, trust PTG to deliver top-of-the-line security systems such as video monitoring with security cameras for safeguarding their assets. We delivered and installed a brand-new interactive kiosk to 368 Mercedes-Benz dealerships with over 600 kiosks deployed throughout the country. We’ll ensure your systems are upgraded to work with the latest technology.
Who says your customers can’t build the car they want in real time? PTG’s interactive installations give you an unlimited showroom floor. Regardless of the size or layout of your car dealership, we can implement an interactive experience to boost your customer engagement. Our design expertise ensures you get what you want and what you need. Each AV project requires a fresh approach, meticulous project management, and industry-compliant engineering.
We’ve been experts in the field for more than 30 years, and it’s our job to stay on top of the latest AV technology and best practices for dealership installation. We research and push for ongoing improvements.
Once your dealership’s AV system is up and running, you can expect it to stay that way. Schedule a test drive with us today.