ENGAGING TECHNOLOGY THAT WORKS COMMUNICATES ENTERTAINS EDUCATES INFORMS SELLS

CLIENT: West Marine

LOCATIONS: 5

SCOPE: Digital Menu Boards, Content Creation & Management, Network Management of over 3000 screens.

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Want to learn more about our digital signage projects? Take a look at our article about how we helped Panda Express with their digital signage 'Culture Boards' - here

 

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Digital signage is a way for physical retail locations to engage shoppers in their own buyer’s journey without the help of an actual employee.  This allows brick-and-mortar businesses to keep pace with the advantages online stores enjoy for engaging customers while offering a number of unique advantages, too.

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WEST MARINE

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PROJECT OVERVIEW

Our client, West Marine, needed recommendations on hardware, software and management for displaying content in store. They had developed branded original video to guide customers on safe boating, equipment and accessories. After West Marine explained that they couldn’t be sure of the quality of the Internet connection in the store, PTG coached and aided the development of content that could be deployed onto Android tablets using the liftcasttm platform. The solution was successful and these experiences deliver reliably despite ups and downs in network performance at the location.

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